Branding6 min
What is a favicon and why does it matter for digital branding?
A practical guide to favicon, browser tabs, iOS icons, Android maskable icons, PWA manifests, and brand consistency.
A favicon is the small icon that represents a website in browser tabs, bookmarks, history, and system surfaces. It is easy to ignore, but it appears exactly where people recognize and return to your brand.
Modern websites need more than one file: browser favicon, iOS home screen icon, Android adaptive icon, and PWA manifest assets.